Writing
Ad Tech
The engineering behind programmatic advertising — real-time bidding, budget pacing, and high-throughput serving.
Building an OpenRTB-Compliant Ad Exchange
OpenRTB is a 50-page spec that looks simple until you're debugging a bid response that's technically valid but semantically wrong. Here's what I learned building a compliant exchange.
Ad TechOpenRTBGo
May 10, 2024
10 min read
Redis Hot-Key Mitigation at Scale
A single Redis key receiving 10,000 writes per second will become your bottleneck. Here are the patterns we used to distribute the load.
RedisAd TechPerformance
December 1, 2023
6 min read